Wednesday, April 23, 2008

Sierra Mist Gets "Smart" With Undercover Orange


One place I never thought I'd see Steve Carell in would be the my local market in the beverage section. I wish it was in person but alas, he was only on the label of a bottle of soda. Carell, star of NBC's "The Office," will soon also be featured (along with fellow label mate Anne Hathaway) in the movie version of the old television series "Get Smart." As a tie-in to the upcoming film, PepsiCo has unleashed Sierra Mist Undercover Orange, a "limited edition" lemon-lime soda with mandarin orange flavor. Undercover Orange is clear in color (guess the orange went "undercover") and is quite tasty. The mandarin flavor gives the beverage a nice, crisp citrusy flavor. There's also a Sierra Mist Free (diet) version of this soda which I haven't been able to track down. Kudos to the designers of the label as it really grabbed my attention with the bright colors and clear "orange" soda, as well as the unusual flavor combination. But honestly the selling point for me was that "Michael Scott" was staring at me, daring me to buy this soda. Who knows, maybe I'll even grab my shoe phone, an Undercover Orange and head to the theater to see "Get Smart." And that's what she said.

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